New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance Store aims to provide customers with a unique interactive retail experience, offering the latest and widest range of quality New Balance lifestyle products, including both casual and sportswear collections. It is a specialty store that embodies the brand's emphasis on both sport and leisure in life.